About me
I’ve been writing and sharing online for over 18 years. As one of the first wellness influencers who went viral in 2015, I created a mega-community of wellness enthusiasts under the blog Lee From America.
I grew an audience during a time when there was no roadmap for what it meant to be visible at scale. My work reached millions. It also came with a cost I didn’t yet understand how to measure.
Over time, the line between what was mine and what was public started to blur.
That experience—growing a community, sharing about my life, and sometimes overriding my own inner boundaries—became my book, If You Don’t Like This, I Will Die, and helped me create the function of my work today.
I work with creators, founders, and public-facing people to help them build a more sustainable relationship to visibility.
That includes:
understanding what to share and what to keep
expanding your tolerance for being seen without overexposing yourself
recovering from burnout or over-identification with your work
getting clear on why you’re showing up at all—and building on platforms that won’t burn you out
I’ve spent most of my adult life on the internet. I’ve experimented with, built communities on, and published on every platform from Substack, Instagram, to YouTube and TikTok. I’ve watched countless trends come and go, and new tools being delivered that creators are expected to harness overnight.
As one of the first wellness influencers, I overrode my own inner boundaries and shared in exchange for likes and views. What I shared worked—my work reached millions of people and changed the lives of women across the world. But it was not sustainable. I didn’t have the tools nor the support system to keep going.
And eventually, I burned out. And instead of pushing through it, I left. I saw no other choice.
I spent several years largely offline, working normal jobs. Living privately. Rebuilding a relationship to myself that wasn’t mediated through an audience. I was introduced to frameworks that rejected visibility altogether. For a while, that felt like relief.
But over time, I realized that disappearing wasn’t the answer either. Because I didn’t just want a private life.
I wanted a meaningful one.
And for me, that included creating, sharing, and participating in culture.
So I came back—but differently. We live in a digital culture, and these tools are not going anywhere. What’s most important is for us to learn how to use these tools and not let them use us.
I don’t believe the goal is to opt out.
And I don’t think the goal is to be endlessly visible.
The goal is to build something you can stand inside of—without it taking you down. If this resonates with you, I’d love to work together and schedule a 1:1.